Marketing Technology Consulting

The Problem

The average company uses 90+ MarTech tools. Most are underutilized, poorly integrated, or duplicating functionality. The result: fragmented data, wasted licenses, and marketing teams spending more time managing tools than using them.

On the other side, growing companies that haven’t invested in MarTech often struggle with manual processes, disconnected systems, and no clear path to scaling their marketing operations.

What We Do

ATL Martech helps you cut through the noise. We evaluate your current stack (or help you build one), identify what’s working, what’s redundant, and what’s missing — then implement solutions that actually get adopted by your team.

• MarTech Stack Audit — Comprehensive review of your current tools, integrations, data flows, and utilization rates. We identify overlap, gaps, and opportunities to consolidate or upgrade
• Platform Selection & Evaluation — Vendor-neutral assessment of marketing platforms (CDPs, automation tools, CMS, analytics, personalization) based on your specific requirements, budget, and team capabilities
• Implementation & Configuration — Hands-on setup of marketing technology platforms, including data mapping, integration configuration, workflow design, and user provisioning
• Integration Architecture — Designing and building connections between your marketing tools, CRM, data warehouse, and other business systems
• Tag Management — Implementing and governing tag management systems (Google Tag Manager, Tealium, Adobe Launch) to ensure clean, performant, and compliant data collection
• Migration & Consolidation — Managing transitions between platforms (e.g., Universal Analytics to GA4, legacy CRM to HubSpot) with minimal disruption and data preservation

Platforms We Work With

We’re platform-agnostic. Our team has hands-on experience with:

• Google Marketing Platform (GA4, GTM, DV360, SA360)
• Adobe Experience Cloud (Analytics, Target, Launch, Campaign)
• Tealium (iQ, AudienceStream, EventStream)
• Segment, mParticle, and other CDPs
• HubSpot, Salesforce Marketing Cloud, Marketo
• WordPress, Shopify, custom CMS platforms
• Ensighten, OneTrust, and privacy/consent tools

Who This Is For

This service fits if you’re paying for MarTech tools you don’t fully use, your marketing data is fragmented across disconnected systems, you’re evaluating new platforms and need unbiased guidance, or you’re migrating between platforms and need a plan that preserves your data and workflows.