Built around
your stack
- Google Analytics
- Adobe
- HubSpot
- Salesforce
- Shopify
- WordPress
Plus Google Tag Manager, Adobe Analytics, Tealium, Segment, Salesforce Marketing Cloud, Looker Studio, BigQuery, Google Search Console. Trademarks belong to their owners.
- Enterprise backgroundTag management, analytics and data pipelines on large, high-traffic sites
- Strategy and implementationThe people who plan it also build it
- Platform-independentNo referral fees from software vendors
- Based in AtlantaIn person locally, remote everywhere else
The problem
Five vendors. Five different numbers.
The strategy is in a slide deck. One agency has the website, another has the marketing tools, a third does SEO, and analytics belongs to whoever set up the tags a few years ago. Leadership ends up arguing about which report is right instead of deciding what to do next.
- Reports that don’t match, so budget decisions stall
- Tools that do the same job, and integrations nobody owns
- A website you can’t measure well enough to improve
- StrategyAgency AReports: Brand goals
- WebsiteWeb shopReports: Traffic
- MarTechVendorReports: Leads
- SEOSEO firmReports: Rankings
- AnalyticsContractorReports: Sessions
Services
Nine services. Most clients use more than one.
Strategy & architecture
Figure out what to do, and design the setup that will do it.
- Marketing strategyA plan that connects marketing activity to business outcomes, and that your team can actually run.Start with: Strategy sprint
- MarTech consultingMarketing technology consulting that gets the tools you already pay for working together, and stops you paying for the ones you don't need.Start with: Stack audit
Experience & build
Build the website and the paths customers take through it.
Measurement & growth
Track results, get found in search, and look after your reputation.
- Analytics & measurementNumbers that match in GA4, your ad platforms and your CRM, from first visit to closed deal.Start with: Tracking audit
- SEO & AI search visibilityBe found in Google, be the answer in AI Overviews, and be named when a buyer asks ChatGPT, Gemini or Perplexity who to call.Start with: SEO and AI visibility assessment
- Online reputation managementMake sure what buyers find about you online matches the business you actually run.Start with: Reputation baseline
AI & automation
Put AI to work on real marketing tasks, with people approving what matters.
- AI for marketingUse AI where it saves real time, with a person checking the output and the results measured.Start with: AI readiness call
- AI agents & automationAgents that take repetitive, multi-step work off your team, connected to the tools you already use, with a person approving what matters.Start with: Agent Opportunity Workshop
Find your starting point
The right engagement, for where you are.
Two choices, one practical recommendation. No one-size-fits-all retainer.
Your recommended start
Tracking audit
A fixed-scope review of your analytics and tag management with a prioritized fix list. Audits typically take one to two weeks.
Focus: Analytics & measurement
- A review of your current setup
- Prioritized findings and recommendations
- A scoped roadmap for what to do next
A starting point, not a quote. We’ll confirm the scope together.
Your recommended start
Scoped implementation project
A fixed-scope project to fix your tracking and rebuild the reports leadership reads, with deliverables and timing agreed in writing before work starts.
Focus: Analytics & measurement
- Measurement plan: business questions, KPIs and event specification
- Data layer specification for developers
- GA4 and Google Tag Manager implementation or remediation
A starting point, not a quote. We’ll confirm the scope together.
Your recommended start
Monthly advisory and implementation
Senior help every month against outcomes we agree up front, not an open-ended retainer. You see what each month delivered.
Focus: Analytics & measurement
- A monthly plan with defined outcomes
- Hands-on work by the people who plan it
- Reporting on what changed and what’s next
A starting point, not a quote. We’ll confirm the scope together.
Your recommended start
Stack audit
A fixed-scope review of your current tools, costs and integrations, with prioritized recommendations. Audits typically take one to two weeks.
Focus: MarTech consulting
- A review of your current setup
- Prioritized findings and recommendations
- A scoped roadmap for what to do next
A starting point, not a quote. We’ll confirm the scope together.
Your recommended start
Scoped implementation project
A fixed-scope project to consolidate, configure and connect your platforms, with deliverables and timing agreed in writing before work starts.
Focus: MarTech consulting
- MarTech stack audit with cost, usage and overlap analysis
- MarTech strategy and roadmap tied to your marketing and revenue goals
- Target-state architecture and integration diagram
A starting point, not a quote. We’ll confirm the scope together.
Your recommended start
Monthly advisory and implementation
Senior help every month against outcomes we agree up front, not an open-ended retainer. You see what each month delivered.
Focus: MarTech consulting
- A monthly plan with defined outcomes
- Hands-on work by the people who plan it
- Reporting on what changed and what’s next
A starting point, not a quote. We’ll confirm the scope together.
Your recommended start
Website assessment
A review of your current site's conversion paths, performance, accessibility and search equity before you commit to a rebuild.
Focus: Website design & development
- A review of your current setup
- Prioritized findings and recommendations
- A scoped roadmap for what to do next
A starting point, not a quote. We’ll confirm the scope together.
Your recommended start
Scoped implementation project
A fixed-scope project to design and build the site, or rework the pages that matter most, with deliverables and timing agreed in writing before work starts.
Focus: Website design & development
- UX strategy, sitemap and content model
- Visual design system and page templates
- Build on WordPress, Shopify or a custom framework
A starting point, not a quote. We’ll confirm the scope together.
Your recommended start
Monthly advisory and implementation
Senior help every month against outcomes we agree up front, not an open-ended retainer. You see what each month delivered.
Focus: Website design & development
- A monthly plan with defined outcomes
- Hands-on work by the people who plan it
- Reporting on what changed and what’s next
A starting point, not a quote. We’ll confirm the scope together.
Your recommended start
SEO and AI visibility assessment
A technical, content and AI-answer review with a prioritized plan, before any ongoing commitment.
Focus: SEO & AI search visibility
- A review of your current setup
- Prioritized findings and recommendations
- A scoped roadmap for what to do next
A starting point, not a quote. We’ll confirm the scope together.
Your recommended start
Scoped implementation project
A fixed-scope project to fix technical issues and build the content your buyers search for, with deliverables and timing agreed in writing before work starts.
Focus: SEO & AI search visibility
- Technical SEO audit and remediation plan
- Keyword and search-intent research mapped to your funnel
- Content strategy, topic clusters and article briefs
A starting point, not a quote. We’ll confirm the scope together.
Your recommended start
Monthly advisory and implementation
Senior help every month against outcomes we agree up front, not an open-ended retainer. You see what each month delivered.
Focus: SEO & AI search visibility
- A monthly plan with defined outcomes
- Hands-on work by the people who plan it
- Reporting on what changed and what’s next
A starting point, not a quote. We’ll confirm the scope together.
Your recommended start
Agent Opportunity Workshop
One to two weeks of workflow walkthroughs that end with a scored short list and a specification for your first agent.
Focus: AI agents & automation
- A review of your current setup
- Prioritized findings and recommendations
- A scoped roadmap for what to do next
A starting point, not a quote. We’ll confirm the scope together.
Your recommended start
Scoped implementation project
A fixed-scope project to build and launch your first AI agent, with a person approving what matters, with deliverables and timing agreed in writing before work starts.
Focus: AI agents & automation
- Agent opportunity scorecard and pilot specification
- Working agents connected to your CRM, marketing and data tools
- Test sets, approval steps and an action log for every agent
A starting point, not a quote. We’ll confirm the scope together.
Your recommended start
Monthly advisory and implementation
Senior help every month against outcomes we agree up front, not an open-ended retainer. You see what each month delivered.
Focus: AI agents & automation
- A monthly plan with defined outcomes
- Hands-on work by the people who plan it
- Reporting on what changed and what’s next
A starting point, not a quote. We’ll confirm the scope together.
Your recommended start
Strategy sprint
A focused engagement that ends with a prioritized roadmap and KPI framework.
Focus: Marketing strategy
- A review of your current setup
- Prioritized findings and recommendations
- A scoped roadmap for what to do next
A starting point, not a quote. We’ll confirm the scope together.
Your recommended start
Scoped implementation project
A fixed-scope project to turn the strategy into a funded roadmap, KPIs and a working plan, with deliverables and timing agreed in writing before work starts.
Focus: Marketing strategy
- Positioning and messaging framework
- Audience and customer research synthesis
- Channel strategy and budget allocation model
A starting point, not a quote. We’ll confirm the scope together.
Your recommended start
Monthly advisory and implementation
Senior help every month against outcomes we agree up front, not an open-ended retainer. You see what each month delivered.
Focus: Marketing strategy
- A monthly plan with defined outcomes
- Hands-on work by the people who plan it
- Reporting on what changed and what’s next
A starting point, not a quote. We’ll confirm the scope together.
How we work
Audit, plan, build, improve.
Every step ends with something you can use. Most clients start with a short audit, so you can see what we find before you commit to anything bigger.
- 01
Audit
We review your strategy, tools, data, website and search presence against your goals.
→ Findings and priorities
- 02
Plan
We agree the roadmap, the specifications and how success will be measured, and who does what.
→ Roadmap and specifications
- 03
Build
We implement, connect and test, and fix defects before we hand the work over.
→ Working systems and documentation
- 04
Improve
We review the results, set the next priorities and train the people who will run it, or stay on to help.
→ Reporting and team training
Selected work
Experience at enterprise scale.
Enterprise tag management
Governed tag deployments across large, high-traffic properties.
Analytics platforms
Implementation and administration of enterprise analytics suites.
Personalization engines
Audience and content targeting programs at scale.
Data pipelines
Moving marketing data reliably between collection, warehouse and activation.
Our practitioners have built and managed marketing technology programs at enterprise scale in these areas. We’re still writing up detailed case studies with client approval. In the meantime, ask on a call and we’ll walk you through relevant examples.
How we’ll report resultsWhy ATL MarTech
Strategic enough for the enterprise. Agile enough to actually get things done.
Big consultancies are thorough, but you pay for the size of the team. Agencies are good at producing work, usually inside one channel. We’re small on purpose: senior people who can handle the planning and the implementation, and who pay attention to how your channels fit together.
The people who plan it build it.
You work with senior practitioners from the first call through launch. No handoff to a junior team.
Your goals come before the platform.
Independent advice, no referral fees. We keep what works and change what matters.
Measurement is part of the work.
We agree what success looks like up front, then build the tracking and reporting into the project.
Your team can own what comes next.
Clear scope, written-up systems and training, not a dependency you can’t leave.
What does ATL MarTech do?
ATL MarTech is an Atlanta-based marketing technology consultancy. We connect marketing strategy, technology, data and digital experience, and then implement the work: marketing strategy, MarTech consulting, website design and development, digital experience optimization, analytics and measurement, SEO, online reputation management, and AI for marketing.
How does an engagement start?
With a free 30-minute conversation about your goals, stack and constraints. If there's a fit, we propose a fixed scope with specific deliverables and timelines. Many engagements start with a focused audit or assessment.
Who will actually do the work?
Senior practitioners. The people who design the plan are the people who implement it, so nothing gets lost in a hand-off.
Do you offer white-label or subcontracted work?
Yes. Agencies, consultancies and other firms can bring us in as a subcontractor on their client work, under their brand or their umbrella organization. We follow your process and reporting format, work through your team or directly with your client as you prefer, and keep the client relationship yours. Confidentiality terms go in our agreement with you.
Do you work onsite?
Yes. We travel to clients across the United States for discovery workshops, stakeholder interviews, kickoffs, training and implementation sprints, for any of our services. Many engagements mix onsite sessions at key moments with remote work in between.
Next step
Tell us what’s not working.
Start with a 30-minute call about your goals, your setup and what’s getting in the way. You’ll come away with a clear next step, whether or not we end up working together.
Prefer email? contact@atlmartech.com