Frequently asked questions

ATL MarTech is an Atlanta-based marketing technology consultancy. We connect marketing strategy, technology, data and digital experience, and then implement the work: marketing strategy, MarTech consulting, website design and development, digital experience optimization, analytics and measurement, SEO, online reputation management, and AI for marketing.

Marketing and digital leaders at growing and mid-market companies (typically $5M to $100M in revenue), startups building their marketing infrastructure, and larger organizations that need specialist MarTech, analytics or implementation capacity. We also work with professional services firms in law, healthcare, finance and consulting.

ATL MarTech is headquartered in Atlanta, Georgia, and works with companies across the United States. We work remotely or onsite: we travel to clients anywhere in the U.S. for workshops, kickoffs, training and hands-on implementation, and travel costs are agreed in the proposal before any work starts.

Yes. We travel to clients across the United States for discovery workshops, stakeholder interviews, kickoffs, training and implementation sprints, for any of our services. Many engagements mix onsite sessions at key moments with remote work in between.

No. We're platform-independent and don't take referral fees, so our recommendations are based on your requirements, budget and team.

With a free 30-minute conversation about your goals, stack and constraints. If there's a fit, we propose a fixed scope with specific deliverables and timelines. Many engagements start with a focused audit or assessment.

It depends on the work. Focused audits typically take one to two weeks. Implementation projects are scoped to the work involved, and some clients continue with ongoing monthly advisory and implementation. We don't do open-ended retainers without defined outcomes.

Senior practitioners. The people who design the plan are the people who implement it, so nothing gets lost in a hand-off.

Yes. We often act as the connective layer between an in-house team and its agencies, so everyone works from the same plan, data and definitions.

Yes. Agencies, consultancies and other firms can bring us in as a subcontractor on their client work, under their brand or their umbrella organization. We follow your process and reporting format, work through your team or directly with your client as you prefer, and keep the client relationship yours. Confidentiality terms go in our agreement with you.

Pricing depends on scope: the number of platforms and properties involved, data complexity, integrations and how much your team will run afterward. We provide fixed-scope proposals so there are no billable-hour surprises. Our guide to MarTech consulting costs explains the main drivers.

We support organizations in all major industries, including retail and ecommerce, technology and SaaS, healthcare and life sciences, education, automotive, financial services and insurance, manufacturing, professional services, real estate, hospitality and travel, consumer goods (CPG), media and entertainment, nonprofits, logistics, energy and utilities, and telecommunications. The marketing technology, analytics and AI work is similar across sectors. What changes is the regulation, the buying journey and the data you're allowed to use, and we plan for those from the start.

Common platforms include Google Analytics 4, Google Tag Manager, Adobe Analytics, Tealium, Segment, HubSpot, Salesforce Marketing Cloud, WordPress and Shopify. We work across many others and choose tools based on fit, not preference.

Usually, yes. We audit the current implementation, keep what's sound, fix what isn't and document the result, so you keep your historical data where possible.

We design and build websites on WordPress, Shopify and custom frameworks, with analytics, tagging and SEO requirements built in from the start.

Practically. We identify the marketing use cases most likely to pay off, implement them inside your existing tools with human review and data safeguards, and measure the results. People stay in charge of strategy, brand and approvals.

AI search visibility, sometimes called generative engine optimization (GEO), is the work of making your brand easy for AI assistants such as ChatGPT, Gemini and Google AI Overviews to understand, trust and cite. It builds on SEO fundamentals: clear entities, structured content and corroboration from other sources.