Experience & build
Website design & development
A website built around the action you need visitors to take, with measurement wired in from the first day.
What it is
ATL MarTech designs and builds marketing websites on WordPress, Shopify or custom frameworks. Every build starts from conversion goals and search requirements, and launches with analytics, tagging and performance budgets already in place.
Who it’s for
- Companies whose website no longer reflects the business or the brand
- Teams that can't update their own site without a developer
- Organizations replatforming, merging sites or launching new brands
The problem
What we’re usually called in to fix.
A site that looks fine and converts poorly
Traffic arrives, but the path to inquiry or purchase is unclear.
Slow, fragile and hard to edit
Heavy themes, plugin sprawl and pages only a developer can change.
Launches that lose search traffic
Redesigns that break URLs, metadata and tracking on the way out the door.
What you get
What you’ll have at the end.
Measured by conversion rate on key actions, Core Web Vitals, organic traffic retained through launch, and how quickly your team can publish changes.
Where most clients start
Website assessment
A review of your current site's conversion paths, performance, accessibility and search equity before you commit to a rebuild.
Request a website assessment- UX strategy, sitemap and content model
- Visual design system and page templates
- Build on WordPress, Shopify or a custom framework
- Core Web Vitals and accessibility (WCAG 2.2 AA) targets
- SEO migration plan with redirects and metadata
- Analytics, tag management and conversion tracking at launch
Platforms we work with
- WordPress
- Shopify
- Custom frameworks
How the work runs
Audit, plan, build, improve.
The same four steps every time, sized to the job.
- 01
Audit
Review goals, analytics, content, search equity and technical constraints.
- 02
Plan
Sitemap, content model, wireframes and design system.
- 03
Build
Build, migrate, test and launch with tracking and redirects in place.
- 04
Improve
Post-launch monitoring, fixes and a testing backlog.
Why ATL MarTech
The people who plan it also build it.
- Senior practitioners. We’ve built and run marketing technology programs at enterprise scale. You get that experience without a big-firm team around it.
- Planned with everything else. Before we start, we look at how this work affects your strategy, your other tools and your data.
- Independent. We don’t take referral fees from software vendors.
- Fixed scope. Every proposal lists the deliverables and the timeline.
- Nationwide, remote or onsite. We work with companies across the U.S. and travel to you for workshops, kickoffs, training and implementation.
Should we redesign or optimize our current site?
It depends on whether the problems are structural (platform, information architecture, brand) or incremental (messaging, forms, speed). Our article on website redesign vs. optimization walks through the decision.
Which platform should we use?
WordPress suits content-heavy marketing sites, Shopify suits commerce, and custom frameworks suit unusual requirements or performance needs. We recommend based on your team's skills and roadmap.
Next step
Talk to us about website design & development.
The first step is a free 30-minute call. We’ll ask about your goals and constraints and tell you honestly whether website design & development is the right place to start.
Prefer email? contact@atlmartech.com