Measurement & growth
SEO & AI search visibility
Be found in Google, be the answer in AI Overviews, and be named when a buyer asks ChatGPT, Gemini or Perplexity who to call.
What it is
Search is now three jobs that share one foundation. Search engine optimization (SEO) helps your pages rank in Google and Bing. Answer engine optimization (AEO) helps your content become the direct answer in featured snippets, AI Overviews and voice results. Generative engine optimization (GEO), also called AI search visibility, helps AI assistants such as ChatGPT, Gemini, Perplexity and Copilot understand, trust and cite your brand. ATL MarTech works on all three together, starting with technical foundations and content built around the questions buyers actually ask, and measures results in qualified traffic, AI referrals and conversions rather than rankings alone.
Who it’s for
- Companies whose organic traffic has plateaued or declined
- Teams planning a site migration or redesign
- Brands that want to appear in AI-generated answers as well as search results
- Teams seeing fewer clicks from Google as AI Overviews answer more questions
The problem
What we’re usually called in to fix.
Technical problems
Crawl errors, slow pages and duplicate content hold back how often you show up.
Content without intent
Blog posts written for keywords rather than for buyers' real questions.
Invisible in AI answers
ChatGPT or Google's AI Overviews describe your category, but name competitors, or describe you incorrectly.
No line to revenue
Rankings reported, but no connection to leads or sales.
Three ways to be found
SEO, AEO and GEO. One plan.
Buyers search in Google, read AI Overviews and ask ChatGPT. The same foundations serve all three, so we plan, build and report on them together.
- SEO
Search engine optimization
Rank in Google and Bing.
Technical health, site structure, content and internal links, so search engines can crawl, understand and rank your pages.
We measureNon-branded organic traffic and conversions
- AEO
Answer engine optimization
Be the answer.
Clear definitions, FAQs, comparisons and structured data, so your content is picked for featured snippets, AI Overviews and voice answers.
We measureAnswer placements for priority questions
- GEO
Generative engine optimization
Get named by AI assistants.
Consistent facts about your brand across your site and trusted third-party sources, so ChatGPT, Gemini, Perplexity and Copilot understand and cite you.
We measureVisits from AI assistants and mentions for tracked buyer prompts
What you get
What you’ll have at the end.
Measured by non-branded organic traffic to priority pages, visits from AI assistants, how often you're named for a tracked set of buyer prompts, and the leads and sales that follow.
Where most clients start
SEO and AI visibility assessment
A technical, content and AI-answer review with a prioritized plan, before any ongoing commitment.
Request an SEO assessment- Technical SEO audit and remediation plan
- Keyword and search-intent research mapped to your funnel
- Content strategy, topic clusters and article briefs
- On-page optimization and internal linking
- Answer-ready pages: clear definitions, FAQs, comparisons and how-tos (AEO)
- AI visibility audit: how ChatGPT, Gemini, Perplexity and Google AI describe you (GEO)
- Structured data, entity and brand-signal work so AI systems can trust and cite you
- Local SEO and Google Business Profile, where relevant
- Monthly reporting on rankings, AI referrals and a tracked set of buyer prompts
Specific deliverables, scope and timing are agreed in your proposal.
Platforms we work with
- Google Search Console
- Google Analytics 4
- Bing Webmaster Tools
- Schema.org
How the work runs
Audit, plan, build, improve.
The same four steps every time, sized to the job.
- 01
Audit
Technical audit, content inventory and competitive search analysis.
- 02
Plan
Topic clusters, page priorities and a technical fix plan.
- 03
Build
Fix, optimize, publish and build authority.
- 04
Improve
Monthly measurement tied to conversions, with a refreshed plan each quarter.
Why ATL MarTech
The people who plan it also build it.
- Senior practitioners. We’ve built and run marketing technology programs at enterprise scale. You get that experience without a big-firm team around it.
- Planned with everything else. Before we start, we look at how this work affects your strategy, your other tools and your data.
- Independent. We don’t take referral fees from software vendors.
- Fixed scope. Every proposal lists the deliverables and the timeline.
- Nationwide, remote or onsite. We work with companies across the U.S. and travel to you for workshops, kickoffs, training and implementation.
How long does SEO take to show results?
Technical fixes can show impact within weeks. Content and authority typically compound over several months. We set expectations per site after the assessment rather than promising a timeline up front.
Do you do link building?
We focus on earning links through useful content, digital PR and partnerships. We don't buy links or use schemes that put your domain at risk.
What is generative engine optimization (GEO)?
GEO is the practice of making your content easy for AI systems like ChatGPT, Gemini and Google AI Overviews to understand, trust and cite. It builds on SEO fundamentals: clear entities, structured content and corroboration from other sources.
What's the difference between SEO, AEO and GEO?
SEO is about ranking pages in search results. AEO is about being the direct answer: the featured snippet, the AI Overview or the voice result. GEO is about being understood, trusted and named by AI assistants like ChatGPT and Perplexity. They share the same foundation, so we plan and measure them together.
Can you guarantee we'll appear in ChatGPT or AI Overviews?
No one can. AI systems choose sources themselves and change often. What we can do is fix what stops them from understanding and trusting you, publish the answers buyers look for, and track a set of real buyer prompts every month so you can see progress.
Next step
Talk to us about SEO & AI search visibility.
The first step is a free 30-minute call. We’ll ask about your goals and constraints and tell you honestly whether SEO & AI search visibility is the right place to start.
Prefer email? contact@atlmartech.com