About ATL MarTech
Founded to close the gap between strategy and execution.
A lot of companies buy the right tools and write good plans, then can’t find anyone to implement them properly. That’s the gap ATL MarTech was set up to fill.
ATL MarTech is an Atlanta-based marketing technology consultancy that connects marketing strategy, technology, data and digital experience, and then implements the work.
Atlanta MarTech Consulting, LLC, known as ATL MarTech, was founded in Atlanta in 2021. Our practitioners have built and managed marketing technology programs for Fortune 500 companies, including enterprise-scale tag management, analytics platforms, personalization engines and data pipelines, on properties with millions of monthly visitors.
That experience taught us what good looks like when budgets are large and every discipline has its own department. It also showed us that growing companies need the same foundations, without the overhead. So we bring senior guidance and hands-on implementation to marketing teams of every size, and scope the work to where you are today.
We work with marketing and digital leaders at growing and mid-market companies, startups building their first real stack, larger organizations that need specialist capacity, and professional services firms in law, healthcare, finance and consulting. Agencies and consultancies also bring us in as a white-label or subcontracted MarTech partner on their own client work.
- Legal name
- Atlanta MarTech Consulting, LLC
- Entity
- Georgia limited liability company
- Brand
- ATL MarTech
- Founded
- 2021, Atlanta, Georgia
- Category
- Marketing technology consultancy
- Service area
- Nationwide: companies across the United States, remote or onsite
- Contact
- contact@atlmartech.com
How we operate
Four commitments.
We measure what we recommend
Every recommendation comes with the number that will show whether it worked. If we can’t measure it, we rethink it.
Independent
We’re platform-agnostic and don’t take referral fees. We recommend what fits your business, including simpler or free tools.
Senior people do the work
The people who scope the work are the ones who do it. There’s no layer of account managers between you and them.
Scoped and written down
Proposals have a fixed scope, specific deliverables and a timeline. We document everything we build so your team can run it.
How we compare
Strategic enough for the enterprise. Small enough to do the work.
Big consultancies are thorough, but you pay for the size of the team. Agencies are good at producing work, usually inside one channel. Here’s where we sit.
| Dimension | Large consultancy | Typical agency | ATL MarTech |
|---|---|---|---|
| Who does the work | Large delivery teams, often junior | Account and production teams | The senior people who scoped it |
| Strategy and implementation | Often separate practices | Implementation-led | One team, end to end |
| Platform advice | Often tied to partnerships | Varies | Independent, no referral fees |
| Starting point | Large programs | Retainers or campaigns | A scoped audit or assessment |
| Measurement | A separate practice | Often channel-reported | Built into every engagement |
Generalizations, not rules. Plenty of good firms break them.
Experience
Where our practitioners have done the work.
Enterprise tag management
Governance for high-traffic sites.
Ownership, event standards, deployment review and validation, so data collection stays reliable as the website changes.
What we measureTracking coverage, deployment quality and data consistency
Analytics & measurementAnalytics foundations
A shared view of what matters.
Collection, processing and reporting connected to the questions leadership actually needs answered.
What we measureHow closely GA4, ad platforms and the CRM agree, and whether reports get used
Analytics & measurementPersonalization programs
Relevant experiences with a clear purpose.
Audience signals and content connected to defined customer journeys, backed by measurement and testing.
What we measureJourney completion and test results against an agreed baseline
Digital experience optimizationConnected data pipelines
Data moved with a plan for how it's used.
The path from collection to warehouse to activation, designed with owners and checks written down.
What we measureData reliability, manual effort saved, and signals your tools can act on
MarTech consulting
These are areas of practitioner experience, not published client case studies. Detailed case studies are being prepared with client approval; on a call, we can walk through relevant examples.
Platforms we implement
- Google Analytics 4
- Google Tag Manager
- Adobe Analytics
- Tealium
- Segment
- HubSpot
- Salesforce Marketing Cloud
- WordPress
- Shopify
- Looker Studio
- BigQuery
- Google Search Console
Industries
We support all major industries.
The tools and methods carry across sectors. We adapt to your industry’s rules, buying journey and data limits.
- Retail and ecommerce
- Technology and SaaS
- Healthcare and life sciences
- Education and higher education
- Automotive
- Financial services and insurance
- Manufacturing and industrial
- Professional services
- Real estate and home services
- Hospitality, travel and restaurants
- Consumer goods (CPG)
- Media, entertainment and sports
- Nonprofit and associations
- Logistics and transportation
- Energy and utilities
- Telecommunications
Where we work
Based in Atlanta. Working with companies across the U.S.
We work remotely or onsite, wherever you are. We travel to clients across the country for discovery workshops, kickoffs, training and hands-on implementation, and pair those sessions with structured remote work, shared project management and regular reporting.
Next step
Let’s see if we’re a fit.
Tell us what you’re working on. If we’re not the right team, we’ll say so and point you to someone who is.
Prefer email? contact@atlmartech.com