Strategy & architecture
MarTech consulting services
Marketing technology consulting that gets the tools you already pay for working together, and stops you paying for the ones you don't need.
What it is
Marketing technology (MarTech) consulting helps organizations choose, integrate and get value from the software that runs their marketing: CRM, automation, analytics, tag management, content and personalization platforms. ATL MarTech doesn't take referral fees from vendors, so recommendations are based on what fits.
Who it’s for
- Teams with overlapping tools, low adoption or rising software costs
- Companies choosing or replacing a CRM, automation or analytics platform
- Organizations whose systems don't share data, so every report needs a spreadsheet
The problem
What we’re usually called in to fix.
Tool sprawl
Platforms added one at a time, with overlapping features and nobody sure what's still in use.
Disconnected data
CRM, automation, ads and analytics each hold a different version of the customer.
Implementations that stalled
Good platforms set up to do a fraction of what they can.
- 01StrategyGoals, audiences, roadmap
- 02ExperienceWebsite, journeys, content
- 03TechnologyMarTech stack, integrations
- 04DataData layer, tagging, consent
- 05MeasurementAnalytics, search, reputation
↺ What you learn goes into the next plan
What you get
What you’ll have at the end.
Measured by software spend against utilization, integration coverage (which systems share which data), and time saved on manual reporting and data work.
Where most clients start
Stack audit
A fixed-scope review of your current tools, costs and integrations, with prioritized recommendations. Audits typically take one to two weeks.
Request a stack audit- MarTech stack audit with cost, usage and overlap analysis
- MarTech strategy and roadmap tied to your marketing and revenue goals
- Target-state architecture and integration diagram
- Platform selection criteria, vendor shortlist and evaluation support
- Implementation and configuration of selected platforms
- Integration between CRM, automation, analytics and ad platforms
- Governance: ownership, naming conventions and documentation
Platforms we work with
- HubSpot
- Salesforce Marketing Cloud
- Segment
- Tealium
- Google Tag Manager
- Adobe Analytics
How the work runs
Audit, plan, build, improve.
The same four steps every time, sized to the job.
- 01
Audit
Inventory every tool, its cost, owner, usage and connections.
- 02
Plan
Design the target stack and the data flows between systems.
- 03
Build
Configure, integrate, migrate and test, platform by platform.
- 04
Improve
Document, train your team and review adoption after launch.
Why ATL MarTech
The people who plan it also build it.
- Senior practitioners. We’ve built and run marketing technology programs at enterprise scale. You get that experience without a big-firm team around it.
- Planned with everything else. Before we start, we look at how this work affects your strategy, your other tools and your data.
- Independent. We don’t take referral fees from software vendors.
- Fixed scope. Every proposal lists the deliverables and the timeline.
- Nationwide, remote or onsite. We work with companies across the U.S. and travel to you for workshops, kickoffs, training and implementation.
Are you affiliated with any software vendors?
No. ATL MarTech is platform-independent and doesn't take referral fees, so recommendations are based on your requirements, budget and team.
Can you implement the platforms you recommend?
Yes. Implementation is core to what we do. We configure, integrate and document platforms rather than handing over a list of suggestions.
Are you a MarTech consulting agency?
We're a consultancy that also implements. Like an agency, we do the hands-on work: configuration, integration, migration and tagging. Unlike most agencies, we don't run your campaigns or resell software, so our advice on which tools to keep, replace or connect stays independent.
What's included in MarTech strategy consulting?
A review of your goals, customer journey and current tools, then a target-state stack, the data flows between systems, a prioritized roadmap with costs, and the ownership and governance to keep it working. Most clients then have us build the first phase.
Do you handle integration as well as strategy?
Yes. Most engagements connect CRM, marketing automation, analytics, ad platforms and the website, so leads, customers and conversions carry the same IDs and definitions across systems. We test every integration and document it for your team.
Which platforms do you work with?
Common ones include Google Analytics 4, Google Tag Manager, Adobe Analytics, Tealium, Segment, HubSpot, Salesforce Marketing Cloud, WordPress and Shopify, along with many others.
Next step
Talk to us about marTech consulting.
The first step is a free 30-minute call. We’ll ask about your goals and constraints and tell you honestly whether marTech consulting is the right place to start.
Prefer email? contact@atlmartech.com