Measurement & growth
Online reputation management
Make sure what buyers find about you online matches the business you actually run.
What it is
Online reputation management monitors and improves how a business appears in reviews, directories, maps and branded search results. ATL MarTech manages review response and generation, citation consistency and Google Business Profile optimization, and connects them to local search visibility.
Who it’s for
- Businesses where reviews influence the buying decision
- Multi-location or service-area businesses with inconsistent listings
- Brands dealing with outdated or inaccurate information in search results
The problem
What we’re usually called in to fix.
Unanswered reviews
Reviews left without a reply, good or bad, make a business look absent.
Inconsistent listings
Different names, addresses and hours across directories confuse customers and search engines.
An underused Google Business Profile
The most-viewed page about many businesses, left half complete.
What you get
What you’ll have at the end.
Measured by review volume, rating trend and response time; listing accuracy; and Google Business Profile actions such as calls, direction requests and website visits.
Where most clients start
Reputation baseline
A snapshot of your reviews, listings and branded search results with the fixes that matter most.
Request a reputation baseline- Reputation baseline across reviews, listings and branded search
- Review monitoring and response guidelines
- Compliant review generation program
- Citation and listing cleanup
- Google Business Profile optimization
- Monthly reporting and alerts
Platforms we work with
- Google Business Profile
- Bing Places
- Yelp
How the work runs
Audit, plan, build, improve.
The same four steps every time, sized to the job.
- 01
Audit
Baseline reviews, ratings, listings and branded search results.
- 02
Plan
Response guidelines, review program and listing priorities.
- 03
Build
Clean up listings, optimize profiles and launch the review program.
- 04
Improve
Monitor, respond and report monthly.
Why ATL MarTech
The people who plan it also build it.
- Senior practitioners. We’ve built and run marketing technology programs at enterprise scale. You get that experience without a big-firm team around it.
- Planned with everything else. Before we start, we look at how this work affects your strategy, your other tools and your data.
- Independent. We don’t take referral fees from software vendors.
- Fixed scope. Every proposal lists the deliverables and the timeline.
- Nationwide, remote or onsite. We work with companies across the U.S. and travel to you for workshops, kickoffs, training and implementation.
Can you remove negative reviews?
We can help you respond professionally and flag reviews that violate platform policies. We don't use tactics that suppress legitimate reviews or violate platform terms.
Is it allowed to ask customers for reviews?
Yes, as long as you ask all customers (not only happy ones) and don't offer incentives. Platform policies differ, and we design programs that stay within them.
Next step
Talk to us about online reputation management.
The first step is a free 30-minute call. We’ll ask about your goals and constraints and tell you honestly whether online reputation management is the right place to start.
Prefer email? contact@atlmartech.com